Super Bowl Ads

Sankey plot of super bowl ads based of certain criteria

library(tidyverse) # Easily Install and Load the 'Tidyverse', CRAN v1.3.0
library(ggsankey) # Sankey, Alluvial and Sankey Bump Plots, [github::davidsjoberg/ggsankey] v0.0.99999 

youtube <- 
  readr::read_csv('https://raw.githubusercontent.com/rfordatascience/tidytuesday/master/data/2021/2021-03-02/youtube.csv')

yt <- youtube %>% 
  select(-c(superbowl_ads_dot_com_url, youtube_url,
            id, etag, published_at, thumbnail)) %>% 
  mutate(type = case_when(
    brand == "Toyota" ~ "car",
    brand == "Hynudai" ~ "car",
    brand == "Kia" ~ "car",
    brand == "Bud Light" ~ "food/drink",
    brand == "Coca-Cola" ~ "food/drink",
    brand == "Budweiser" ~ "food/drink",
    brand == "Pepsi" ~ "food/drink",
    brand == "Doritos" ~ "food/drink",
    brand == "NFL" ~ "other",
    brand == "E-Trade" ~ "other"
  ))

yt_sankey <- yt %>% 
  drop_na(brand, type) %>% 
  make_long(brand, type)

ggplot(yt_sankey,
       aes(x = x, next_x = next_x, node = node, 
           next_node = next_node, fill = factor(node), 
           label = node)) +
  geom_sankey(flow.alpha = .65,
              flow.color = "black",
              node.color = "black") +
  geom_sankey_label(size = 3.5, color = "white", fill = "black") +
  scale_fill_viridis_d() +
  theme_void() +
  labs(x = NULL,
       title = "Types of Brands",
       subtitle = "Sankey plot") +
  theme(legend.position = "none",
        plot.title = element_text(hjust = .5, face = "bold",
                                  size = 18),
        plot.subtitle = element_text(hjust = .5,
                                  size = 15),
        axis.text.x = element_text(vjust = 4,
                                   face = "bold",
                                   size = 14),
        plot.background = element_rect(colour = "#e7eaea",
                                       fill = "#e7eaea"))

yt_sankey <- yt %>% 
  drop_na(type, animals, funny, patriotic, celebrity, danger, use_sex) %>% 
  rename(`use sex` = "use_sex") %>% 
  make_long(type, animals, funny, patriotic, celebrity, danger, `use sex`)

ggplot(yt_sankey,
       aes(x = x, next_x = next_x, node = node, 
           next_node = next_node, fill = factor(node), 
           label = node)) +
  geom_sankey(flow.alpha = .65,
              flow.color = "black",
              node.color = "black") +
  geom_sankey_label(size = 3.5, color = "white", fill = "black") +
  scale_fill_manual(values = c("gold4", "firebrick", "darkblue", "salmon3", "seagreen")) +
  theme_void() +
  labs(x = NULL,
       title = "Super Bowl Ads",
       subtitle = "Sankey plot") +
  theme(legend.position = "none",
        plot.title = element_text(hjust = .5, face = "bold",
                                  size = 18),
        plot.subtitle = element_text(hjust = .5,
                                  size = 15),
        axis.text.x = element_text(vjust = 4,
                                   face = "bold",
                                   size = 14),
        plot.background = element_rect(colour = "#e7eaea",
                                       fill = "#e7eaea"))